Honest listings
Every piece says what it's made of. Nickel-free, lead-free alloys, hypoallergenic posts, and a note about how to keep the plating bright. Nothing is described as gold, silver or a gemstone unless it is.
Home / About the shop
About the shop
A small artificial-jewellery shop that sells the way its customers already shop: from a phone, at night, after seeing it on someone else.
Our approach
Say what it is, price it fairly, box it properly
Artificial jewellery has a reputation problem it doesn't deserve. The pieces are beautiful; the listings usually aren't honest. Ours say the base metal, the stones, the plating, the length and the weight, and they say "artificial" in the first line.
The other half is how it's sold. Most shops like ours live in Instagram DMs: "price?", "still available?", "can I e-Transfer?", and a lot of screenshots. We put the answers on the page — live stock, the price with tax, and an e-Transfer that matches itself — so the DMs can go back to being about which colour.
What we believe
Three things we won't compromise on
Stock you can trust
The number on the page is the number on the shelf. An order holds your pieces for 24 hours while your e-Transfer arrives, and an unpaid order releases them for the next person.
Honest pricing
Prices before tax, HST on its own line, shipping shown before you pay, and the same price online as at the counter. The 3% e-Transfer discount is the card fee we don't pay, passed on.
The shop
Who you'll meet
Meher
Owner & buyerChooses every piece, matches stones to outfits at the counter, and answers the "is this the right size?" messages herself.
Rani
Counter & packingBoxes every order, texts you when it's ready, and has never lost an earring back.
Arjun
DeliveriesDrives the surrounding area courier orders himself, Tuesday to Saturday, and drops Canada Post parcels on the way.
This is a demo website: the people above are fictional, created to show how a small shop's online ordering can work.
Caring for the pieces
How to keep it looking new
Put jewellery on last and take it off first: perfume, hairspray and lotion are what dull plating. Wipe with a soft dry cloth, keep each piece in its box or pouch, and keep it out of water. Do that and plated pieces stay bright for years of weddings.
Brides: bring the outfit, or a good photo of it, to the counter before you order the full set. Red-and-green stones read differently against maroon than against peach, and we'd rather you saw it first.